Chris Do – Marketing and Lead Generation
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Marketing & Lead Generation by Chris Do
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Description
If you are satisfied with the quantity and quality of your leads, and are ecstatic when the phone rings and you see your customer’s number on the screen, this class is not for you. If you are not ready to work hard, this class is not for you. If you’re not ready to specialize, use marketing tools, and create content, this class is not for you. But if you’re worried about where your next design job will come from, if your inbox is empty and your phone isn’t ringing, read on.
We all graduate from design school with the mentality that as long as we produce great work, more work will come. Unfortunately, that is far from the truth. If you’re ready for your game, start rushing, and produce consistent, quality leads, this three-part video class is for you.
Chris Do
Chris Do
Your instructor
Chris Do is an Emmy Award-winning designer, founder and CEO of Blind, Inc., where he oversees the company’s creative and strategic direction.
Mr. Do is currently a board member and advisor to organizations including: AIGA / LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College, and Woodbury University.
He received his BFA from the Art Center College of Design in Graphics / Packaging, where he has taught sequential design for more than a decade. He has lectured at: California Institute of the Arts, Los Angeles Institute of Art, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles / Northridge, and San Diego City College.
Before forming Blind, Mr. Do worked at Cole & Weber, Seattle as Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom, and R / GA LA with Kyle Cooper on major titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.
Class study plan
Welcome!
Preview Welcome to Business Bootcamp: Sales and Marketing! (7:38)
The great mistake begins (5:16)
Start input VS output (5:09)
Conversion Funnel Preview (5:30)
Know who
Home Do you know who is your ideal client? (6:57)
Start discovering the identity of your ideal customer (11:59)
Home Do you know everything you need to know about your ideal client? (10:29)
Start review (5:18)
Marketing channels for designers
Start building relationships (6:41)
Start conferences (0:41)
Start specification work (1:06)
Start self-promotional banner ad (1:49)
Start marketing trick (1:42)
Start self-promotional video (2:18)
Start public relations (2:00)
Start advertising and SEM (2:29)
Start sponsorships (1:40)
Start social contests (0:31)
Start online racers (1:37)
Start agency and study directories (1:37)
Start cold calls and cold email (1:26)
Start sales reps (2:40)
Start organic social marketing (1:48)
Start paid social marketing (1:13)
Start Business Coaches (0:45)
Start public speaking (1:55)
Start content marketing (1:20)
Start email marketing (3:51)
Start Affiliate Marketing (1:42)
Initiate strategic alliances (2:31)
In conclusion…
Home How have you been marketing your business? (1:07)
Home What channels will work best for you? (2:50)
Home How can you summarize this in a prioritized marketing plan? (3:20)
Start closing (1:19)
Start review (2:54)
Bonus Section: Resources
Start marketing management tools (3:43)
Start marketing platforms (3:26)
Start creative business aggregators and directories (0:52)
Start intelligence gathering platforms (3:05)
Start recommended reading (1:43)
Start user profile – LIVE (22:09)
Frequent questions
When does the course start and end?
The course begins now and never ends! It is an online course entirely at your own pace: you decide when to start and when to end.
How long do I have access to the course?
What does lifetime access sound like? After enrolling, you have unlimited access to this course for as long as you like, on all the devices you own.
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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